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King-Chavez-Parks Initiative 2002 Marketing and Public Relations Outreach

Agency: Career, Education & Workforce Programs


Section 321 of P.A. 517 of 2002, Department of Career Development Appropriations Bill

 

This report is designed to give members of the legislature information regarding the outreach activities spanning this last year. Activities reported in this document were completed directly through the Michigan Department of Career Development or through program partners.

 

 

King-Chávez-Parks Initiative Allocation Programs

 

Three of the KCP Initiative Programs are funded directly through the base allocation to each public university:  the College Day Programs, the Future Faculty Fellowship Programs, and the Visiting Professors Programs.  Funding levels for the three KCP Initiative Programs for each institution are detailed in the annual “Higher Education Appropriations Report: A Report of the Senate and House Appropriations Subcommittees on Higher Education.”

 

College Day (CD) Programs

The College Day Program works with all 6th through 12th grade students and their parents in the 30 Michigan school districts with the greatest number of African American, Latino, and Native American students to provide college preparatory information and skills. 

  • The 15 public universities who participate in the College Day Program do most of the program marketing for the students, parents, and educators who are involved with the variety of program activities offered directly at the institution level by College Day Programs.  All publications or marketing documents produced by College Day Programs display the department name and the KCP program name along with their institution name.  The institutions distribute the following types of materials:
    • Mailings of brochures and literature regarding “College Day Program” activities.
    • Letters to parents and schools about program activities, available resources, and timely information for preparing for college.
    • Informational/resource handouts distributed during outreach visits to target schools.
    • Summer program skill building and informational resource documents for students and parents.
    • Over 20,000 middle and high school students underrepresented in postsecondary education are introduced to the potential of a college education on a yearly basis through the KCP College Day Programs.

·         Biannual College Day Program meetings, held each fall and spring, are sponsored by the King-Chávez-Parks Initiative of the Department of Career Development. The meetings focus on: administrative guideline updates, sharing of best practice strategies, review and development of program resources, and review of current research. 

·         Administrative Handbooks are annually updated and distributed by the King-Chávez-Parks Initiative to all College Day Programs.

·         Selected KCP College Day Programs are also partners with the GearUP Michigan Project and benefit from the activities and marketing strategies being developed and utilized.

 

 

 

Future Faculty Fellowship (FFF) Program

The FFF Program provides financial support for African American, Latino, and Native American graduate students who pursue faculty teaching careers in postsecondary institutions and agree to teach at a 2- or 4-year public or private institution for a minimum of 3 years equivalent full-time.

  • The graduate schools, or equivalent office, of the 15 public universities who participate in the Future Faculty Fellowship Program develop and distribute materials about the Future Faculty Fellowship Program. All publications or marketing documents produced by Future Faculty Fellowship Programs display the department name and the KCP program name along with their institution name.  Marketing activity can include, but is not limited to:

o        Institutions utilize a variety of strategies to inform potential new students and to maintain their contact with current students including, but not limited to, email, brochures, receptions & gatherings, and conventional mail.

·         Biannual Future Faculty Fellowship Program meetings, held each fall and spring, are sponsored by the King-Chávez-Parks Initiative of the Department of Career Development. The meetings focus on: administrative guideline updates, sharing of best practice strategies, review of issues faced by KCP Fellows, and review of current research.

·         Administrative Handbooks are annually updated and distributed by the King-Chávez-Parks Initiative to all Future Faculty Fellowship Programs.

·         A “Directory of Graduates” is developed in conjunction with the state of Illinois to highlight KCP Fellowship graduates.  The directory is distributed online through the MDCD Web site and is also provided in hard copy to Michigan and Illinois institutions.

·         A new “Job Link Web Site” is being developed in partnership with Michigan State University to provide better individual marketing of KCP Fellowship graduates and links with postsecondary institutions.  Full release of the Web site is scheduled for November 2003.

·         Annual Joint Fellows Conference with the state of Illinois:

o        There is a multiple-state marketing effort to increase awareness for KCP Fellows to participate in the conference.

o        A “Job Fair” is held in conjunction with the conference and letters and special invitations are extended to encourage public and private 2- or 4-year colleges and universities to recruit and hire KCP FFF Program graduates.

o        The media is contacted to cover the conference.

o        The MDCD Marketing Office is provided with all conference materials.

o        Conference information is annually posted on the MCDC Web site.

o        Direct mail is sent to publicize the conference.

  Visiting Professor (VP) Program

The VP Program provides limited funding, which must be equally matched, to Michigan’s 15 public universities to address the small number of underrepresented minority faculty to whom Michigan campuses are exposed by identifying and inviting visiting professors to their campuses.

·        This program is sustained mainly through networking and word of mouth. The program is small, so the amount of awareness for the program is ultimately sufficient for the amount of funds available.

·        Institutions have developed a variety of effective strategies to best utilize the program, including annually rotating the hosting of KCP Visiting Professors to a different academic department each year.

 

 

King-Chávez-Parks Initiative Competitive Grant Programs

 

The KCP Initiative has three competitive grant programs which annually provide opportunities for Michigan public and private universities, colleges, and community colleges to submit proposals for one or more of the three KCP competitive grant programs: Select Student Support Services (4-S) Program, Michigan College University Partnership (MICUP) Program, and the Morris Hood Jr. Educator Development (MHED) Program.  Awards are made for a one-year period and institutions can re-apply for funding for up to five years before the program must be institutionalized.

 

Select Student Support Services (4-S) Program:
Provides seed money to pilot retention strategies focused on academically and/or economically disadvantaged students going on to completion of baccalaureate degrees.


Michigan College/University Partnership (MICUP) Program:
Provides seed money to university and community college partnerships to develop retention strategies to increase the number of academically and/or economically disadvantages students who transfer from community colleges into baccalaureate programs.


Morris Hood Jr. Educator Development (MHED) Program:
Provides seed money to state certified Teacher Education Programs to develop retention strategies for African American, Latino, and Native American students, especially males, to enroll and complete K-12 teacher education programs at the baccalaureate level.  Through the Request for Proposals process:

  •   Approximately 300 direct mail announcements are sent to notify potential grant applicants.
  •   Annually a “Request for Proposal” meeting is hosted by the King-Chávez-Parks Initiative of the Department of Career Development, which is annually attended by more than 200 representatives.
  • The “Request for Proposal” documents for the three programs are posted on the MDCD website.
  • Administrative Handbooks are annually updated and distributed to all funded KCP Competitive Grant Program.
  • The King-Chávez-Parks Initiative of the Department of Career Development annually hosts fall program meetings with all funded programs to share administrative guidelines and best practice strategies, and to highlight developing new strategies and research findings.
  •   Individual institution Program Coordinators have created and utilize strategies for marketing program activities appropriate to their institution needs and specific KCP Program.  Strategies include, but are not limited to:

§         Scheduled services and presentations

§         Participation in recruitment and registration activities

§         Posters/fliers

§         Letters to students

§         Email to students & institution offices

§         Brochures

§         Catalogs

§         Articles placed in newspapers (both school and local)

  •   All developed handouts and marketing strategies created to help publicize the various KCP Competitive Grant Programs indicate financial support is provided by the Michigan Department of Career Development’s King-Chavez-Parks Initiative grant program.

 

 

Equity Within the Classroom Conference

 

The King-Chávez-Parks Initiative state office of the Michigan Department of Career Development co-sponsors with their institution partners the annual “Equity Within the Classroom Conference.” The conference site for 2002 was provided by Central Michigan University, April 10-12, 2002.

o        Direct mail is sent to all Michigan public and private postsecondary institutions to publicize the conference.

o        The Conference is identified on all KCP printed calendars and activity listings shared both internally and externally.

o        At the institution level, potential conference participants are also contacted by: conference flyers/brochures/posters, email notices, department staff meeting announcements, on-campus newspaper articles, and word of mouth. 

o        Involved education and business partner information networks are also utilized to spread the word about the conference.

 

 

King•Chávez•Parks Initiative Report Submitted: 12-16-02

PMartel

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